Seek AI’s intuitive interface allowed non-technical team members to conduct advanced analyses, saving time and effort. In just one month, Welles saw measurable results:
30 minutes per day saved on data tasks after week one.
4,000 dormant customers re-engaged.
Reducing returns by over 50%.
Five unnecessary Shopify apps replaced.
Simplified data analysis and visual navigation.
"Seek AI has been incredibly intuitive. It’s like it knows exactly what we need, saving us valuable time every day and enabling better decisions for both marketing and operations."
Welles is a sustainable clothing brand specializing in medical uniforms, nursing scrubs, and healthcare workwear. Operating as an e-commerce business, Welles sells its eco-friendly products directly to customers. Their garments incorporate recycled polyester with CiCLO® Technology for biodegradability, sustainable viscose, and eco dyes. Packaging is also thoughtfully designed to be plastic-free, compostable, and includes FSC-certified hang tags, aligning with the brand’s commitment to sustainability.
The partnership between Welles and Seek AI began when Welles founder and CEO Rachel Rothenberg-Saenz and Seek AI founder and CEO Sarah Nagy first met at a Female Founders CEO Summit at the New York Stock Exchange. United by a shared commitment to innovation and efficiency, the two leaders recognized an opportunity to support each other’s growth through collaboration. This partnership would enable Welles to enhance its operations and Seek AI to demonstrate its value in empowering brands to make data-driven decisions.
To scale efficiently, Welles sought advanced data solutions to improve customer engagement and streamline operations on Shopify. Enter Seek AI. Using Seek’s agentic technology, Welles was able to extract actionable insights from their sales and product data to enhance decision-making across marketing and inventory management.
Welles needed to make more data-driven decisions for their marketing efforts, including optimizing email promotions and ad campaigns for better engagement and conversion rates. The company aimed to segment customers more effectively, particularly to re-engage previous buyers with targeted messaging.
Additionally, inventory management presented challenges.
Welles needed a better system to ensure popular items were always in stock, reduce the number of returns, and understand the reasons behind them. However, existing tools like Shopify often provided incomplete or inaccurate data. Welles required a reliable, centralized source of truth to streamline workflows and support its goals.
Seek AI empowered Welles to gather detailed insights into customer behavior and preferences. For example, Seek provided guidance on the best times to send emails and offered suggestions for crafting effective content strategies. It also enabled Welles to create specific customer cohorts for personalized marketing campaigns.
In inventory management, Seek AI offered real-time visibility into stock levels, allowing Welles to make informed re-ordering decisions. By tracking return data, Seek helped identify patterns and areas for improvement. The platform’s accurate and actionable insights reduced the time spent on manual data analysis, allowing Welles to focus on strategic initiatives.
A notable example of Seek’s impact: Welles discovered that only 39% of past orders were full price. Using Seek, the team segmented and re-engaged customers who hadn’t ordered in 60 or 90 days with value-driven messaging instead of discounts, successfully increasing both order value and customer retention.
By implementing Seek AI, Welles was able to improve marketing campaign performance and streamline inventory management processes. The platform enabled the team to:
Seek AI has become an indispensable tool for Welles, driving efficiency and helping the brand achieve its mission to deliver sustainable, high-quality workwear. By harnessing Seek AI’s advanced insights, Welles is poised to scale further while staying true to its values of sustainability and customer care.
Welles continues to use Seek AI as a reliable source of truth for its data needs, focusing on reducing returns and improving its return policy. By analyzing return patterns and segmenting exchanges versus returns, the company is identifying key areas for product improvement.
